“Continuous effort – not strength or intelligence – is the key to unlocking our potential”
Throughout most of the 90’s, we held concerts at our water park in Central Florida. Water Mania was a new water park and was hardly a match for the much more established competitor, Wet-N-Wild. We did not have a big budget and needed to do something to make us stand out. So at great risk, we decided to hold concerts at our massive wave pool.
As a revenue source, it was unreliable and often times very costly. On one concert alone, we lost $50,000. The chance of rain was always a threat. The chance that not enough people would show up to cover the cost of the concert, was always a possibility.
As a security risk, it was challenging. We had to have scuba divers underwater in the pool to make sure nobody disappeared underneath the carpet of inner tubes. Our friendly water park staff had to make the transition to becoming tough security enforcers typical of concerts.
As a marketing tool however, it was effective. We were up against bigger attractions with multimillion dollar ad campaigns. It did not work over night but over the years, it did what it was supposed to do…it put us on the map. Many people who would have otherwise not visited our young water park, made their way out to hear the bands. For some, it is their first memory of the park and it eventually helped make Water Mania an icon in Central Florida.
We closed Water Mania after twenty years of business in 2005. During the years that we did the concerts, we were constantly evaluating the risk reward tradeoff. It was tough on our family and staff but in the end, it was worth it. Sometimes simply sustained effort makes things work and it is not always clear while you are in the middle of doing it, that it is a good idea.
Consider your children. Sometimes it just seems like it is too hard to keep them pointed in the right direction, day after day after day. And then one day, they are gone from your home and on their own. At that point, you will know for sure what you already suspected…that every ounce of energy that you spent in their protection and development was worth it. Sure you have had a few bad nights and sure there will be more in the future but your effort made your family a family…you put your family on the map. You did your part…and it was worth it.
Would I do concerts again if I had a chance to start over? I would like to say yes but there is not enough rain insurance in the world to make my wife happy about it…so I guess the answer would have to be no…It was a dream that it happened and something that I will never forget. Sustained effort is what most of us need to achieve our dreams. Rock Steady.
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